SEO Detailed Blueprint 2020 – Glen Allsopp

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SEO Detailed Blueprint 2020 – Glen Allsopp

It’s your job to grow website traffic that actually converts into revenue, rather than just looking good in your analytics account.

You already know that organic traffic from search engines is one of the best sources of new customers that exists online. Top rankings can make or break a business.

And you know that instead of interrupting someone like ads can, organic traffic helps you reach people exactly when they want what you have to offer.

But there’s just one problem when looking to get higher rankings…

There’s a lot of conflicting advice. You just want the latest strategies that actually work.

You’ve read the SEO blogs.

You’ve already heard terms like keyword research, link building and on-site optimisation.

You already know that you have to write descriptive title tags, find the right terms to target and pick up links to your site along the way.

But your time is limited, and you don’t want to spend it on the least effective steps you should be taking.

The worst part is wondering whether the steps you’re following are actually up to date and working in the real world.

There are no secrets about what search engines are actually looking for…

Your website should be fast.

Your content should be original.

It should be easy for search engine crawlers to understand what your website is about.

And among other things, you need links from other sites to act as a ‘vote’ that you’ve built a great resource (and know what you’re talking about).

Google’s algorithm can be a bit of a black box at times, but there are no surprises as to what they’re trying to show at the top of search results.

…but there are secrets about how to build and acquire those things.

Legitimate, whitehat link building angles that haven’t been written about dozens of times before.

Advanced keyword research tactics (that even beginners can follow, given the steps) to find terms your competitors aren’t targeting.

Unique approaches to find issues with your on-site SEO that may be holding you back.

And particular types of content that can get people talking and give search engine users the result they’re looking for.

But you aren’t going to learn these things from a 21-point checklist blog post. Or a “content upgrade” that takes you to a Google Sheet.

Especially when different things should be prioritised based on the industry you’re in, and the type of site you’re looking to grow.

Even worse is when you’re trying to piece together insights from lots of different sources to put together an overall strategy that makes sense.

What if you knew your SEO strategy had been successfully tested on dozens of the biggest sites in the world?

Tested by Software as a Service companies pulling in tens of millions of dollars per year.

Used on some of the world’s most successful affiliate sites.

On eCommerce sites doing 9-figures (that’s $100M+) in annual revenue.

On fast growing, industry-leading news sites.

Implemented in some of the most competitive niches and still picking up legitimate, “whitehat” backlinks.

Here’s the truth when it comes to acquiring top rankings.

There are few tactics that should be a top priority to every site, in every niche.

You might need 2,000 words to rank an article about financial advice. That can be 1,800 words too many for a page on a currency conversion website.

Having 20% of your website consist of thin content might be seriously hurting a site with a million pages. Perhaps not for one with 1,000.

Clearly showing your expertise might really matter to rank in the health space. That’s likely less true in the hobby niche.

If your on-site SEO is “perfected” but you haven’t built any links, you shouldn’t be worrying about tweaking your meta descriptions further.

You get the idea.

Defining the best approach for your situation requires a framework you can pick and choose from, depending on your site and your goals.

A framework that has been built through a ton of trial and error.

Top SEO practitioners can spend years building a foundation of knowledge they draw upon depending on the site they’re helping.

That’s not an exaggeration.

It doesn’t matter if you run an industry-leading news website, a highly-profitable affiliate site, or you’ve just taken your first in-house SEO position, you need to stay on top of what’s working, right now, in your specific field.

What competitors are doing that you aren’t.

There’s no one size fits all approach, but as soon as you learn what to look for, you can define a strategy that makes sense for you.

A strategy that shows you what to prioritise, so you can get the biggest results in the shortest amount of time.

Introducing

“A proven, step-by-step system with exclusive, cutting-edge SEO tactics you can start using today”

This is not some boring “Here’s what a title tag is” training course.

If you know my previous work, then you know I wouldn’t dream of putting something like that out to the world.

SEO Blueprint covers insights that have never been included in any other SEO training program.

With advice on how to know what applies to your specific situation, so you can get the most impact from your efforts.

With step-by-step videos, checklists, worksheets and a thriving community, you’ll have everything you need to rank.

Meet your host, Glen Allsopp

That’s not me on the conference stage, but that is my work on the screen, presented by the Vice President of a $200M/year business (Yext).

I’m pretty proud of the work he’s presenting: My deep-dive into how 16 companies own a huge chunk of websites dominating Google’s search results.

I’ve been doing SEO for over 14 years, advising some of the biggest brands on the internet like ConvertKit, Buffer, Ahrefs and many more.

Over the past 12 months alone, through our SEO agency, we’ve helped our clients acquire millions of extra visitors from Google.

The advice I’ve given to others have resulted in some very nice feedback over the years…

Here what you’ll get:

• You’ll get an SEO strategy designed to level-up search traffic for your specific business.
• You’ll get unique link building strategies that are whitehat and scalable…
  …that you won’t read about in any other program.
• You’ll learn how to find keyphrases to target that aren’t already saturated by big brands, yet can still send significant search traffic.
• You’ll know not only how to identify the biggest on-site issues that hold sites back, but unique ways to find them as well.
• You’ll get specific insights on which content ideas get people talking, and how you can create them yourself.
• And you can be sure everything is based in real world results, rather than just theory.

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