Sell Yourself Online Blueprint – Brennan Dunn



Sell Yourself Online Blueprint – Brennan Dunn


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Languages: English

Without clients, you have no business. In this course, you’ll get step-by-step instruction and guidance on how to setup a sales and marketing system that works on your behalf to attract high-quality clients – 24/7/365.



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Sell Yourself Online: The Blueprint

Without clients, you have no business. In this course, you’ll get step-by-step instruction and guidance on how to setup a sales and marketing system that works on your behalf to attract high-quality clients – 24/7/365.

Tired of crappy job board clients and waiting for referrals?

Most freelancers are reactive, meaning they wait for work to come to them.

They wait for someone to realize they need a new website, a new app, or someone to help manage their ads, and then they seek out someone like you.

The problem is that equation is entirely out of your control…

Will someone come knocking on your door this month? Who knows.

And when we have no idea where our next project is coming from, we end up making concessions so we can keep the lights on. Maybe we scrape the bottom of the barrel of Craigslist. Or we end up accepting a ridiculously low rate just so we have something to keep us busy.

You need a system that proactively generates work for you – without you needing to stay on top of it!

This probably sounds like a pipe dream.

Automatically find clients…?

Without needing to network or any of the usual lead generation advice…?

Yeah, right.

There are so many companies you could help, but if you’re waiting for them to:

  1. Realize that they have a problem
  2. Realize this problem can be solved
  3. Realize that someone like you can solve it
  4. Search around and find your contact form

…then you’re missing out on a lot of companies that you could really help.

But what if you had an automated system that met companies right where they are now – before they know they need someone like you – and, over time, educated them towards realizing that they need someone like you?

In this course, I apply everything I learned in growing an agency that brought in over $2 million a year and kept 11 of us fed. My agency couldn’t afford to “hope and pray” that we’d have enough work to keep us afloat. (Our payroll was $100k+ a month!)

This course is also the by-product of over six years of experience in helping hundreds of freelancers and agencies take ownership over how they get work.

I’ve also fused together everything I’ve learned in building massive audiences at scale online, and apply these strategies and tactics to getting high-value consulting clients.

This course is unlike anything you’ve come across.

It’s not simply a course on building on audience.

Instead, it’s a framework for figuring out a compelling value proposition, and building out automated systems that meet people where they are right now and draw them over to applying to work with you.

The result?

A steady and consistent stream of project leads.

An audience who respects and trusts your abilities to help businesses grow, and is your secret weapon in referring you to their peers.

But most importantly, the peace of mind that comes with knowing that you have a stable business with clients lined up, ready to work with you when you have the bandwidth.

What’s Inside

This course is composed of 62 lessons that walk you through, step-by-step, creating assets that generate you leads. You won’t just learn in this course – at the end of it, you’ll have automated systems, a service offering sales page, and other tools that help you attract and convert high-quality clients.

Course Overview

In the first module, I overview the System and ensure that you and I are on the same page. I’ve also included reference material that you’ll use as you move through the course.

  • What We’ll Be Creating
  • Setting The Right Expectations
  • Tools You’ll Need
  • Glossary Of Terms & Phrases Used In This Course
  • Visual Overview Of “The System”

Your Positioning Statement

What are you offering and why should people care? Rather than pigeon hole yourself into a single specialization, we’re going to position your funnel – and not your business.

In this module, I work with you to create the end goal: what are you offering, and why should a client care?

  • Why Position?
  • Your Unfair Advantage
  • Past-Project Reflection
  • Watch Me: Collect Data From A Past Project
  • Finding A Market
  • Creating Your Positioning Statement

Writing Your Internal Manifesto

Once you’ve researched a basic statement, we’re going to turn it into a meaty Internal Manifesto that you use to pin down every aspect of the system we’ll be creating.

We’re also going to get your Manifesto in front of the right people – ideally scoring a first client or two in the process.

Turning Your Positioning Statement Into A Manifesto

  • Watch Me: Write My Manifesto
  • Developing A Validation Plan
  • A Trojan Horse At The Gates
  • Conducting Outreach
  • Delivering On Your Promise
  • Following Up
  • Validating Your Positioning

Creating A Marketable Document

Your manifesto is great, but it’s for your eyes only.

We’re going to comb through the data you’ve been collecting when validating your Manifesto, and normalizing everything you’ve captured and turning it into something that you can actually put in front of prospective clients.

  • What Is A Marketable Document?
  • Normalizing What You’ve Learned
  • Watch Me: Write My Marketable Document
  • Finalizing & Sharing

Shipping Your Service Offering

Now that you’ve created your marketable document, it’s time to show it off to the world – or at least the people who make it through the funnel we’re about to create together!

You’ll learn how to design and write your Service Offering, along with how to craft the perfect call-to-action that leads people to take that first step of hiring you.

  • The Job Of Your Service Offering
  • Design and Structure
  • The Call-To-Action
  • The Application Process
  • Watch Me: Create My Service Offering
  • Teardown: Janelle Allen’s Service Offering
  • Teardown: Jake Larsen’s Service Offering
  • Teardown: Val Geisler’s Service Offering

Creating A Content Arsenal

When someone first comes across you, they’re probably not ready to commit to meeting with you, let alone hiring you. This is the big mistake a lot of freelancers make.

Here we’ll talk about the role of content: what to create, what it’s “job” is, and how to get people who consume your free content to become a lead.

  • The Role Of Content
  • Writing Great and Engaging Content
  • Sources of Inspiration
  • Forming Habits

Shipping Your Freebie Offering

Before your leads are brought to your Service Offering, we’re first going to educate them about their problems and help them understand exactly how to solve them.

In this module, I’m going to help you write and build a start-to-finish automated system that nurtures leads and prepares them to be your next client.

  • Freebie Offering Models
  • Planning Your Freebie Offering
  • The Short Cut… or The Long Road?
  • Using Your Freebie Offering
  • Watch Me: Create A Freebie Offering

Filling Your Pipeline

If a tree falls in a forest, does anyone hear it?

And if you create some free content and put it on your website, will anyone ever see it?

This module is all about getting the rightpeople to discover you, and to keep the traffic coming. With each channel, we’re going to get people not to find your service and hopefully hire you – but rather, to self-select to take that next step to learn from you.

After you’ve educated a lead, they’ll be automatically pitched on your Service Offering, effectively automating your project requests and consultation meetings.

  • Channels, Channels, Channels
  • Jumping Into Conversations
  • Guest Posts
  • Podcast Tours
  • Speaking At Events
  • In-Person Networking
  • Search Traffic
  • Writing A Book
  • Paid Ads
  • Retargeting

Nudging The 98%

The majority of leads who move through your automated funnel won’t be ready to work with you right away.

However, these leads become a part of your larger audience. In this module, you’ll learn how to keep your leads engaged over time, turning them into future clients and/or getting them to refer work to you.

  • Most Leads Won’t Hire You – And That’s OK!
  • Segmenting Your Audience
  • Creating Sales Touch Points With Your Audience
  • Curation, Not Creation
  • Getting Off The Newsletter Hamster Wheel
  • Watch Me: Creating An Evergreen Newsletter

The View From 10,000 Feet

Now your system is complete. You have a number of channels that are consistently sending the right people to you, and your content arsenal is converting them into leads.

From there, these leads are being educated about why they need to hire a company like yours, and you’re convincing them that you’re the best for the job.

The final module is all about how to analyze, experiment with, and quantify the value of your entire system. This will give you the data you need to scale up additional funnels, and throw more fuel on the fire for the channels that are sending you the best, highest-value clients.

  • Creating A Fly-Wheel
  • Including Feedback Loops
  • Testing & Analysis
  • Quantifying Your Funnel’s ROI
  • When (And How) To Scale
  • Is It Time To Go All-In On A Niche?

Lifetime Updates and Support

When you buy, you’ll get lifetime updates and support from the DYF.

Free Updates For Life

Whenever new content is added to the course, you’re purchase will be automatically upgraded to the latest and greatest. No upgrades or recurring payments – ever.

Access To The DYF Community

You’ll be invited to join the DYF Community (live chat)

1-On-1 Help

Should you want some 1-on-1 help in getting you setup and implemented, you can opt to work with a DYF Coach

As a small agency, we had never gotten a single quality lead out of our website, and so had neglected it for a long time. We were finally getting around to revamping it and decided to buy the Blueprint. It felt like it had been created specifically for us. Since then, we have gotten real leads who we have never spoken to before.

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